In our current tech-driven world, a website for your business is not a luxury even for small businesses. We’re talking about your online storefront, your brand ambassador and online billboard that’s meant to tell your story both beautifully and effectively.

In this blog, we will highlight 5 essential features your business website must-have:

1. An Explicit and Attractive Design

You have certainly heard of the phrase “First impressions matter.” Well, it applies to your website as well. Anyone visiting your website should be able to understand what your business does and what you offer within seconds of landing on your homepage. Here's the recipe for a winning design:

  1. Simple and clean layout: Steer clear of clutter and overwhelming visuals.
  2. Easy navigation: The simplicity for visitors to find the needed information with a clear and intuitive navigation menu.
  3. High-quality images: Exhibit your products, services, and team with professional or high-quality stock photos.
  4. Mobile-friendly design: Majority of website traffic comes from mobile devices. Ensure your website looks great and functions flawlessly on all screen sizes.

2. Compelling Content that Tells Your Story

Your website content is your opportunity to associate with potential customers. Here's what to include:

  1. A clear and brief "About Us" page: Tell your story, showcase your expertise, and explain what makes your business unique.
  2. Product or service descriptions: Provide detailed information about what you offer while outlining the advantages.
  3. A blog: Share your knowledge whist keeping your website fresh with engaging content.

3. Strong Call to Actions (CTAs)

You should by no means not leave the traffic driven to your website hanging. Direct your visitors on what action you want them to take which could range from contacting you for a quote, subscribing to your newsletter, to scheduling an appointment. Use very distinct CTAs in your entire website.

4. Easy Contact Information

Simplify and expedite ways in which your potential clients can contact you by doing the following;

  1. Outstanding contact details: Display your phone number, email address, and physical address clearly.
  2. Contact form: Provide a user-friendly contact form to capture leads and inquiries directly from your website.

5. Search Engine Optimization (SEO) Basics

Organic traffic (free visitors from search engines) is a goldmine for any business. Here are some basic SEO tips:

  1. Optimize your website content: Use relevant keywords throughout your website content to help search engines understand what your website is about.
  2. Meta descriptions and titles: Write clear and concise Meta descriptions and titles for your webpages to improve search result rankings.

Bonus Tip –: Tap into the Social Media Buzz

Integrated social media buttons on your website encourage visitors to connect with you on social media platforms.

Do you have any questions about websites? Do you need one for your business? Reach out to us today. Give us the opportunity to journey with you on this venture.